{"product_id":"kenra-platinum-deluxe-defense-shampoo-1l","title":"Kenra - Platinum Deluxe Defense Shampoo 1L","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Deluxe Defense Shampoo\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a multi-protective cleanser that strengthens hair while defending against breakage, heat styling, and colour loss. It gently cleanses and helps repair the look of damage, enhancing shine and locking in moisture for healthier, more resilient strands. By reinforcing hair against the daily stress of blow-drying, hot tools, and colour services, it helps fragile, over-worked hair hold up better wash after wash. Scalp microbiome friendly and formulated without SLS and SLES sulfates and parabens, it is suitable for everyday use on colour-treated hair of every type and texture. Made with key ingredient betaine to help lock in moisture and protect hair against breakage. \u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens hair and helps prevent breakage\u003c\/li\u003e\n\u003cli\u003eReduces breakage by 91% against combing breakage versus damaged untreated hair\u003c\/li\u003e\n\u003cli\u003eDefends against heat styling and colour loss\u003c\/li\u003e\n\u003cli\u003eMaintains colour vibrancy up to 82% after 20 washes\u003c\/li\u003e\n\u003cli\u003eEnhances shine and locks in moisture\u003c\/li\u003e\n\u003cli\u003eScalp microbiome friendly and formulated without SLS and SLES sulfates and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather a quarter-size amount in your hands and gently massage into damp hair, focusing at the scalp.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed, then follow with Kenra Platinum Deluxe Defense Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Kenra Professional","offers":[{"title":"Default Title","offer_id":44522734878798,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/4782\/8558\/files\/KenraPlatinumDeluxeDefenseShampoo1L.png?v=1791925692","url":"https:\/\/dastousdio.ca\/products\/kenra-platinum-deluxe-defense-shampoo-1l","provider":"Dastousdio","version":"1.0","type":"link"}